In today’s fast-paced business environment, artificial intelligence (AI) is often heralded as a panacea for a wide range of organizational challenges. Whether it’s optimizing supply chains, improving customer service, or enhancing decision-making processes, AI promises to revolutionize how businesses operate. However, as any seasoned project manager or business analyst knows, the reality is far more nuanced.
Many executives, driven by the latest headlines or industry trends—often referred to as “managing-by-magazine”—may come to you with the next “big idea” for an AI project. While their enthusiasm is commendable, it can also lead to unrealistic expectations and poorly defined projects that fail to deliver the promised results.
The Problem with AI Hype
The marketing surrounding AI often paints it as a silver bullet capable of solving any business problem. This can create a disconnect between what executives expect and what AI can realistically achieve. Without a clear understanding of AI’s limitations and the specific problems it can solve, organizations risk investing in projects that deliver little to no return on investment (ROI).
As a project manager or business analyst, your role is to bridge the gap between executive enthusiasm and practical outcomes. This involves not only understanding AI technology but also being able to communicate its potential and limitations in a way that resonates with decision-makers.
Start with the Use Case
The first step in any AI project should be to thoroughly discuss the potential use cases. What specific problem is the AI solution intended to solve? How will success be measured? By framing the conversation around use cases, you can help executives focus on the practical applications of AI rather than getting swept up in the hype.
For example, if an executive is excited about using AI to improve customer service, you might start by discussing how AI could be used to automate routine inquiries, allowing human agents to focus on more complex issues. From there, you can explore the potential ROI, such as reduced call times or improved customer satisfaction scores.
Identify Specific Deliverables
Once the use case is clear, the next step is to identify specific deliverables. What tangible outcomes will the project produce? These could be anything from a working prototype of an AI-powered chatbot to a detailed report on how AI can be integrated into existing workflows.
By focusing on specific deliverables, you can help manage executive expectations and ensure that the project remains grounded in reality. This also makes it easier to track progress and measure success, as you will have clear milestones to work towards.
ROI: The Bottom Line
One of the most critical aspects of any AI project is identifying the potential ROI. This involves not only estimating the financial return but also considering the broader impact on the organization. Will the AI solution improve efficiency? Reduce costs? Enhance the customer experience?
ROI calculations should be revisited regularly throughout the project lifecycle. As new information becomes available, it’s important to reassess the potential benefits and adjust the project scope as needed. This iterative approach ensures that the project remains aligned with organizational goals and delivers real value.
Refine Through Requirements Gathering
Even with a clear use case, specific deliverables, and a well-defined ROI, it’s essential to continually refine the project scope through requirements gathering sessions. These sessions allow you to gather input from various stakeholders, identify potential challenges, and ensure that the project remains on track.
During these sessions, it’s important to ask probing questions to get to the heart of the matter. What are the underlying business needs? How will the AI solution integrate with existing systems? What data will be required, and how will it be managed? By addressing these questions early on, you can prevent scope creep and ensure that the project stays focused on its core objectives.
The Power of Business Process Mapping (BPM)
One highly effective tool for refining project scope and ensuring alignment with business objectives is Business Process Mapping (BPM). BPM is a visual representation of an organization’s workflows and processes, and it can be instrumental in highlighting inefficiencies, redundancies, and gaps within current operations.
Before diving into an AI implementation, BPM can help you and your stakeholders gain a clear understanding of how work is currently being done. By mapping out existing processes, you can identify where AI might be most beneficial, as well as areas that may need improvement before AI can be effectively integrated.
For instance, if a process map reveals that a significant amount of time is spent on manual data entry, this could be a prime area for AI automation. Conversely, if a process is already highly optimized, it might not be the best candidate for AI enhancement, helping you avoid misallocation of resources.
BPM also serves as a communication tool, providing a common language for discussing process improvements. It enables all stakeholders to visualize where changes will occur, what the expected outcomes are, and how the AI solution will fit into the broader organizational landscape. This transparency can help prevent misunderstandings and ensure that everyone is on the same page regarding the project’s goals and expectations.
Conclusion: Turning AI Hype into Real Results
AI has the potential to transform businesses, but it’s not a one-size-fits-all solution. By taking a thoughtful, measured approach to AI projects, you can help your organization avoid the pitfalls of “managing-by-magazine” and achieve real, tangible results.
The key to success lies in grounding executive enthusiasm in practical outcomes. This involves thoroughly discussing use cases, identifying specific deliverables, calculating potential ROI, and continually refining the project scope through requirements gathering sessions. Additionally, leveraging tools like Business Process Mapping can provide valuable insights into existing workflows, highlighting areas where AI can be most effective and ensuring that the project delivers real value.
By following this process, you can ensure that your AI projects are not only aligned with organizational goals but also contribute to the long-term success of your organization.
Author Bio: Joel Frenette is the CTO of TravelFun.Biz, a host travel agency that leverages AI tools to enhance the services of its agents worldwide. Joel has created and published the first ever AI Tools for Travel Agents Training Program. With over 22 years of IT experience and a passion for innovation, Joel specializes in integrating cutting-edge technology into business operations. Connect with Joel on LinkedIn.